A couple years back I attended a church conference and joined in a break out session about tech excellence. During that session we were sharing how big our tech teams were. One guy shared that they were a portable church that rented a gymnatorium every Sunday and he and one other volunteer did all the setup and tare down of the tech. Needless to say we were all amazed and at the same time felt sympathy for his burden. The problem was they started at 4 in the morning to get ready and when recruiting new volunteers the response was always the same “are you insane?” The truth is if they had 15-20 volunteers each Sunday, they would only have to start at 6 AM, but no one wanted to be the first new recruit.
Or maybe your in the same boat as we are at Lakeside. You start at 7AM finish at noon and pull of such a great looking service that no one ever thinks that you need help. Often the tech team is the “invisible team” that no one ever knows is there and things just seem to work automagically.
Over the past couple of years I have tried a number of ideas for recruiting including bulletin inserts, announcement slides, and a church wide “what involved” recruitment campaign. How well did I do? The bulletin and slides were essentially fruitless. The recruitment campaign got me a couple of names, but the timing was off as we did this just before the summer and I got a lot of “call me in the fall”. Needless to say my highest need is in the summer when our current volunteers want to take some vacation time.
This past weekend we got to man the “Volunteer Service Center”. A permanent display in our lobby that showcases what it takes to make the church work, both on a Sunday and through the week. This has been our best move yet. The display on it’s own with a couple of volunteer recruiters has done well but the best has been when we have the various ministries like Tech and Kids be the recruiters. This reinforces an old sales axiom that I know from my days in the marketplace, the personal ASK.
If you have every listened to or read books about sales and marketing you know the value of face to face interactions. But the best word of advice I ever read was to ASK for the sale. Imagine you’ve spent the last 20 minutes telling your prospective customer all the great things about your company and your product or service and when they are in the height of their big dream you simple ask “So do we have a deal?” You have eliminated the chance to second guess, you have them when they see all the great things that could come from this deal and they just simply say “Yes.”
So how do you apply this to recruiting? It’s a two part process. You need to start with a good pitch about how awesome it is to serve in your ministry. The amazing feeling that you get serving your church and furthering God’s kingdom. Then you simply close the deal by saying “so when can you get started?” Now don’t let me over simplify this, we are NOT selling volunteering. We are offering people an opportunity to serve and this has to align with people’s gifts, their skills and their season of life. But the important thing to learn is the personal ASK.
Our tech team met last month and we made a list of people we felt were potential recruits. We regularly pray for these people and when the timing is right we will personally ASK them to join the tech team.
No matter which method you choose the important thing to remember is the personal ASK. Let’s face it, we all like to feel needed and when you personally ask people to volunteer, we set in motion a series of feelings of being wanted, being trusted, and more importantly being in community. After all, we serve so that we can have an impact on our community, both inside and outside the church walls.
